The release of this Princess Bride wine proves that a branded product does not have to be about a current entertainment vehicle in order for people to go crazy for it. Farm Boy, fetch me that bottle! 

(Source: jezebel.com)

I mean, in an energy bar, and no, it won’t get you drunk. The new WineTime Bar is a gourmet nutrition bar that packs in the same amount of resveratrol as 50 glasses of Pinot. Resverawhat? It’s the primary health benefit of red wine, an anti-aging ingredient in red grape skins. Munch on delicious nutrition rather than drink? At least you can do it at work, or in the car. Plus, WineBar packs in superfruits, dark chocolate, no alcohol, no artificial anything, and it’s vegan.

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The other day in the office we were procrastinating delving deep into trend-research reading Jane’s Zodiac Birthday Book, which pretty much predicted our lives and told us how awesome (or not) we are based on our birthdays. ie., I am born on January 24, therefore I am selfish and will marry early. Okay, Zodiac Book, screw you.

While I’m certainly not one to read my daily horoscope, I fully embrace 12 Signs Wine’s concept of wine to match your zodiac sign. Hypocritical of me, maybe, but this is a brilliant viticulture concept in an industry that is inherently traditional. 

12 Signs wine is the very first brand to pair astrology with wine.  Each of our wines was handcrafted to match the personality of your zodiac sign, whether that is bold and feisty like an Aries, sweet and romantic like a Pisces, or bright and versatile like a Gemini. 

And I rather like the delicious description that 12 Signs crafted with Chardonnay for Aquarius: “zippy, vibrant, and fruity - which seems to work well for our most quirky sign.” Much better! And the label is enough to purchase alone. No I will not read my horoscope from a book nor a newspaper, but I will read it from a wine label. Astrological alcohol, I like!