Filed Under: Nike Doing Their Part

Nike is dumpster diving for your old plastic water bottles!  Well, that probably isn’t the exact process but with the European soccer championships a few short months away, Nike is making soccer uniforms out of recycled plastic.  It just takes about 13 bottles to make a full uniform and the material is said to be lighter weight than ever before.  Conscious Minds and Optimist LA helped out in the venture.  Watch their highly entertaining video showing a bit of the behind the scenes process - a marketing trend we’ve mentioned before and is highly favored among Gen Y.

Filed Under: Make It Count

It’s no secret that we’re huge fans of gamification especially when it comes to making us more active and that’s why we were so excited when Nike’s Fuleband came out. Fuleband tracks your heart rate to give you nice little charts online about how much energy you’re using. To promote the new product, Nike hired Casey Neistat from the HBO show The Neistat Brothers to direct what Nike thought would be a commercial. But in true Gen Y form Neistat took the money and ran a little further with it, travelling the world in 10 days and making a short film about it. The video to me is perfect. What is the point of the Fuleband? To inspire people to move more and become more active. Neistat’s video does just that with only a few shots of the Fuleband in a way that shows off Ys creativity and attaches Nike to the wonderlust that resonates so much with Gen Ys. Nike, our hats are off to you!

We love brands who have the confidence to make fun of themselves, as we told you a few did with the Shit X Say meme. Amour, a Canadian adult TV station, just put out three jokey ads that poke fun at cliche porno plots and end with “Fantasies happen, but only on Amour Adult TV.” Keep yourself in on the joke by starting the joke yourself- love it. 

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OKGO’s new Skyscrapers video is a lesson in the same color color-blocking trend (now moving into the larger realm of design), that we have told you about in the past, and in flamenco dance. Wonderful song, great video, check it out.

In the past few years tech companies have been owning April Fools. As consumers we hear about so many crazy new inventions or concepts that April Fools Day opens the flood gates for all the engineers and designers to mess with the gullible public. Here are some of our favorites from this year:

Improv group Improv Everywhere (“We Cause Scenes”) recently turned a late night Astoria, Queens subway car into a sleeper car, like one you might see on Amtrak. The idea was to give late night commuters a chance to catch some shut-eye in a bed, while the car’s improv conductor woke you just before you arrived at your subway stop. Pajamas were on hand, commuters seemed pleasantly surprised with this unauthorized hospitality. 

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Filed Under: Danny Brown’s “Radio Song”

Get used to Danny Brown because we predict we’ll be hearing a lot more from the Detroit rapper. 

Filed Under: Sleepiest World Record 

What is it about Mondays that just make you want to curl up and stay in that big comfy bed? Watching this video of La Quinta Inn breaking the world record for the longest human mattress dominoes with 850 human dominoes isn’t helping. Though the video can lag a little, we think the overall effect is compelling—you just want to domino straight into one of the beds and never get up. Additionally, the fact that all of the mattresses used will be heading to homeless shelters and providing a comfortable night for those in needs makes this project more than just a fun record-breaking moment. 

Filed Under: Sinner Versus Saint 

We have been loving fashion videos lately and couldn’t be more excited for Jeremy Scott’s, fresh off the cutting room floor.  The video features Scott’s newly released Adidas collection with a focus on good vs. evil.  It taps a little into the tropical print fashion trend we have been noticing, mixed with his classic animal inspiration.  Enjoy! 

  Alexander McQueen’s ready-to-wear label McQ collaborated with avant garde theater group Punchdrunk (known for their outstandingly popular rendition of Macbeth, Sleep no More) for what seems like a Snow White rave party in the woods theme for their Fall/ Winter 2012 collection. Enjoy!

This spot by Saatchi and Saatchi for BGH Airconditioners has us dreading a summer without AC- and loving the humorous take on selling a usually boring product! 

My world may seem the same as yours…but it’s not. 

This wonderful new commercial for the PlayStation Vita by 180 Amersterdam perfectly depicts the appeal of video games by showing how gaming can completely immerse you in other worlds and experiences.