My world may seem the same as yours…but it’s not. 

This wonderful new commercial for the PlayStation Vita by 180 Amersterdam perfectly depicts the appeal of video games by showing how gaming can completely immerse you in other worlds and experiences. 

This dramatic “re-enactment” is a word-for-word interpretation of a conversation that took place on a 7th grader’s Facebook page. High drama. Highly viral.

The upcoming film Chronicle recently launched a campaign leading up to its theatrical release (this Friday) that may have had some New Yorkers doing a double take at the sky.  The campaign used human-shaped gliders, which looked shockingly like actual flying people and inconspicuously flew them above Manhattan. Surprisingly few noticed the gliders flying overhead— as you’ll see in the video clip above, but where it failed with live crowds, the campaign has gained attention with the video above going viral.

The idea behind the campaign was to create a scene similar to the movie, in which the protagonists, a group of three high school buddies, gain superpowers— including the ability to fly. Three engineers guided the gliders from below with remote controls, making them sail across New York monuments like the Statue of Liberty and the skyline of downtown Manhattan.

Though minimalistic, this is exactly the kind of campaign to get Ys’ attention, perhaps not on the street, but in the blogosphere.

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Digitals from Chris Crutchfield on Vimeo.

This video of a 5-year-old girl identifying logos for her dad is somehow completely adorable. While some commenters online are saying it is “terrifying” that she can identify so many at such a young age, we’re pretty sure this is nothing new. It is interesting how much of the branding world is absorbed, and how much is still up for grabs when you are five though. 

This video of a little girl imitating a street dancer currently has 2,969 views on YouTube. We call viral! This thing will have at least triple that by Wednesday. 

This Chinese New Year commercial from rice distribution company Bernas pulls no punches. It is epically heart-sting-pulling, to an extreme. Do I feel manipulated? Yes. Did I tear up during a rice commercial and will I remember it for a long while? Absolutely. 

The short film quality of the spot is in keeping with a direction we see many brands beginning to travel- making commercials as captivating as long-form entertainment might stop the DVR fast-forward that is plaguing the industry today. 

Our expert forecasters here at the Trendera office say that Dominant Legs is going to blow up on the indie scene. 

Thank you internet. THIS is what we’re trying to protect. 

Wes Anderson’s newest film Moonrise Kingdom’s trailer was released and since has been spreading all over the internet. May 25th can’t come soon enough.

FILED UNDER: I MISS MY MODEM

And there you have it folks, in a matter of days we have the simultaneous antithesis and apex of the shit people say meme!