When I think of “Terry Richardson” and “photo shoot,” I don’t typically associate those with “socks.” But the edgiest sock brand of all (and one of our favorite holiday gifts), Happy Socks, has pulled off arguably the highest budget sock shoot ever for their 2011 holiday campaign, in which their brightly patterned socks sub for bras and capes. It wouldn’t be Terry Richardson without with some tongue-in-cheek sock sex appeal. 

In the past two weeks, three of my favorite fashion houses - Marc Jacobs, Miu Miu and Mulberry - rolled out their Fall/Winter ’11/’12 ad campaigns. Who would have thought that chic socks would make an appearance in all three? Forget tights. Come October, I’m sure that fashion chains such as Forever 21 and H&M will stock their accessory department with more socks than you can believe… my inner-child, who never felt fully dressed unless she wore her ankle socks with eyelet trim, is rejoicing. This season, we’re sure to see the “ladylike lolita” (which Alexa Chung has always done well) take over.