GUESS’ original jeans kicked off a fashion legend 30 years ago—I’m not saying I was there for the debut, but any Gen Y has certainly been impacted by the legacy of GUESS’ iconic designs. For their 30th anniversary, GUESS is launching the One to Watch Global Blogger Search, an international open call for fashion-savvy content creators to become an official contributor to the GUESS Access Blog. Rather than speaking from inside the brand, GUESS is going risque just like their crop tops and asking consumers to be the voice of GUESS, giving brand ambassadors an opportunity to work their social media magic and collect the most votes. Although it has been three decades, American heritage brand GUESS hasn’t changed much—and neither has Claudia Schifffer, who starred in both the classic ads and is still smokin’ in today’s GUESS ads. The 80s are back! Did they ever leave?

Our expert forecasters here at the Trendera office say that Dominant Legs is going to blow up on the indie scene. 

As the Weird Rap movement becomes more  widely mainstream, we see the same synth heavy, ethereal, dark experimentalism in up and coming R&B artists like Odd Future member Frank Ocean and more recently, The Weeknd. With lyrics like

“Open your hand

Take a glass

Don’t be scared, I’m right here

Even though, you don’t roll

Trust me girl

You gonna wanna be high for this”

In one of his most popular singles High for This, The Weeknd delivers what at first seems to be dreamy courtship rap, which quickly presents itself as frightening, off putting experimental lyricism that we can recognize from Odd Future. Keep an eye on this artist, if this isn’t a marker of acsent to fame itself, he’s already collaborating with Drake on his third album Echoes of Silence, available for free on his website.

A Trendera “One To Watch” music pick!