Burberry is innovating its iconic classic trench with an interactive, online bespoke program. Burberry Bespoke is the British label’s open embrace of the mass customization that retailers like Nike pioneered, however unusual it may be for a luxury fashion house. Customers can choose the cut, color, and detailing (mink, studs, and leather, anyone?) of the coat, which is simulated on-screen and then delivered four to eight weeks later from the Burberry factory in England. But to prevent any terrible trenches from marring the label’s traditional look, the program automatically removes some choices, so that a studded-sleeve shearling coat with fuchsia accents never sees the light of day under the burberry brand. 

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If I had a nickel for everyone who asked me where I had gotten this custom iPhone case I’d have - well- at least 50 cents by now. So for anyone who wants to put a picture of their kids, dog, heck, their own damn self on their iPhone or iTouch, go to getuncommon.com for a quick case of customization.

See, I figured this was actually pretty, er, common, but seemingly no one knows that you can do this. And should you want to customize your ipad not your phone, go to gelaskins.com to make an iPad case. I went just for the back customization—having my kids stare out at me through my screen just feels uncommonly creepy.