Magician/artist Simon Pierro found a way to make the iPad WAY better at the famous Hofbraeuhaus in Germany. Wow. 

BeerMe is the digital equivalent of having a bar tending best friend in every bar in town. There are just three simple steps to ensuring that you can track down your favorite craft brew whenever it’s on tap in Los Angeles: input your favorite beers into BeerMe, follow your favorite bars from BeerMe’s curated list, then rush to the nearest bar to enjoy a pint of local Idiot IPA. 

We love beer, we love curating, and we love the find-a-favorite platform that BeerMe is pioneering.

If you’ve been anywhere near a decent bar or restaurant in the past year, you’re well aware that locally-owned craft beer is on the rise. Yes, America is still dominated by heavyweights Anheuser-Busch InBev and MillerCoors, but the little guys are significantly gaining in numbers, commercial strength, and most importantly, respect. With American Craft Beer Week just wrapping up its biggest year ever with more than 800 events nationwide that showcase local breweries, it’s clear that every niche of America from rural Alaska to the streets of New York has a craft beer to call its own.

As a recent article on Fast Co Design by the author of Beer Craft, a guide to homebrewing and everything beer, points out, “We haven’t drank this much beer from this many breweries for a hundred years.” American breweries are on the rise in both quantity and quality, and the world is taking notice. We’re no Belgium or Germany, but America may soon gain some clout on the international beer stage (I went to Oktoberfest. Sadly I don’t think that the USA will ever be on that level!). Hooray, (American) beer!

Second photo from Christopher Lehault via Flickr

I wouldn’t call myself an avid sports fan, but I know enough about the wide world of sports to recognize this as the most epic mascot of all time: Kegasus, “part champion Thoroughbred, part infield fan, and all party manimal.”

The newly unveiled mascot of InfieldFest at the Preakness Stakes (the second leg in the Triple Crown Series) marks the launch of a decidedly different approach to American Thoroughbred racing—moving from blue blood to red neck. After Preakness 2007’s general party theme spawned the viral hit “Running of the Urinals,” it became apparent that a traditional American pastime in Baltimore had evolved into a sloppy beerfest. Not to mention InfieldFest’s annual bikini contest, Great Pig Out, and Jägermeister Cornhole Tournament. All the better for Kegasus, who sports a nipple-ring and welcomes you to his man-stall, a great place to “chillax” and register for an unlimited beer mug for $20—a promotion enacted after a 2009 ban on alcohol led to plummeting ticket sales.

If anything, Kegasus should bring the ruckus to the most prestigious race series for Thoroughbred horses, The Triple Crown, this May. I’m not so sure the horses will enjoy the presence of a drunk centaur on their turf, but this man-centric marketing is sure to bring the fanfare.

Experience the awesomeness at: www.theinfieldfest.com