In a sweeping year of practically perfect marketing, Chevrolet approached 100 years gracefully with this video of old photographs of Chevys through the years placed on top of modern day locations, in the same style popularized by blogs like Dear Photograph that we’ve been telling you about. The spot,Then and Now, debuted during Game 1 last Wednesday of the World Series. The video perfectly picks up a rising blog style and matches it to their own brand history; only falling short of giving recognition, or partnering with, the aforementioned blog. Altogether still another win for Chevy. 

We’ve written about Dear Photograph in the past, but it continues to grow in popularity and poignancy. For those who haven’t seen it, Dear Photograph is an incredibly touching blog where users submit photographs of photographs held over the place they were taken, decades before, along with messages written  to people in the picture (sometimes the long-gone subject, sometimes a childhood version of their children, or of themselves). One particularly moving example of this blog’s gravitas are the submission for the September 11th ten year anniversary (below).

I am left wishing we could do this digitally, by holding up our smartphones. Reinserting place, and history, into the continuously placeless, globalized world seems to be an emerging preoccupation for Ys.