Filed Under: Pretty Intense Rice Commercial
This Chinese New Year commercial from rice distribution company Bernas pulls no punches. It is epically heart-sting-pulling, to an extreme. Do I feel manipulated? Yes. Did I tear up during a rice commercial and will I remember it for a long while? Absolutely.
The short film quality of the spot is in keeping with a direction we see many brands beginning to travel- making commercials as captivating as long-form entertainment might stop the DVR fast-forward that is plaguing the industry today.



