A blog (mainly) dedicated to musings on trends. var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-21970390-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();Tumblr (3.0; @the-t-files)http://thetfiles.com/ Kanye may still sit on rap&#8217;s throne but one of the freshest faces on G.O.O.D. Music...http://thetfiles.com/post/51096778521http://thetfiles.com/post/51096778521Wed, 22 May 2013 17:37:14 -0400Travi$ Scottkanye westMusicRapwilsonsays<img src="http://25.media.tumblr.com/3fe85a13a72c68d8208b666a0c8cdd04/tumblr_mn7xgbKx8C1qfg794o1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/12fb58a5c4295def1c33d5c85c1f3128/tumblr_mn7xgbKx8C1qfg794o2_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/8eef4dee158a681b472220a929e4a07c/tumblr_mn7xgbKx8C1qfg794o3_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/027470a3849e4ac017700121849c5301/tumblr_mn7xgbKx8C1qfg794o4_500.png"/><br/> <br/><p><strong>FILED UNDER: Cat Bearding Anyone?</strong></p> <p>The latest online viral trend: stick your cat up to your face and make your own hipster beard. The cat bearding meme is totally creeping us out.</p>http://thetfiles.com/post/51094674557http://thetfiles.com/post/51094674557Wed, 22 May 2013 17:09:47 -0400cat beardmemeviralonlinetrendkhastoo<img src="http://24.media.tumblr.com/612e98ac2a09aec452c6cdbf6c3ab7ce/tumblr_mn7wt7e0sP1qfg794o1_500.gif"/><br/><br/><p><strong>FILED UNDER: JIF not GIF</strong></p> <p>Since Steve Wilhite, the creator of the Graphics Interchange Format (GIF) announced at the Webby Awards on Tuesday that “gif” is actually pronounced “jif,” there has been an avalanche of hilarious debates and memes spreading across the web. Well, the original Jif has finally weighed in on the discussion with their own jif gif straight from the peanut butter maker’s Twitter HQ. Guess that settles it then! How do you pronounce it?</p>http://thetfiles.com/post/51093621242http://thetfiles.com/post/51093621242Wed, 22 May 2013 16:55:54 -0400gifjifpeanut butterwebby awardssteve wilhitegraphics interchange formatkhastoo<img src="http://25.media.tumblr.com/64d4c3e4202ab10e6e5ee049bd3356a3/tumblr_mn7i6nvt7j1qfg794o1_500.png"/><br/><br/><p>Filed Under: June 18</p> <p>June 18th will be a fierce day for music with the release of Kanye West’s album <em>Yeezus</em> and now J. Cole’s album <em>Born Sinner</em>. Cole moved his album drop date up a week after Kanye tweeted the date of his release, wanting to directly compete with his idol. Cole was quoted, <span>“I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J. Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought.” Mark your calendars!</span></p>http://thetfiles.com/post/51074091918http://thetfiles.com/post/51074091918Wed, 22 May 2013 11:39:59 -0400june 18kanye westj. coleyeezusborn sinnermusic trendsemrosess<iframe width="400" height="225" src="http://www.youtube.com/embed/qQldnFX_uOQ?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>FILED UNDER: Watching Ahead</strong></p> <p>This ad for Netflix rings a bell for many of us, as Netflix cheating has officially become a big problem. Equally funny and true, the phenomenon comes from the fact that it’s just much harder to wait than it is to watch ahead and face the guilt.</p>http://thetfiles.com/post/51073362707http://thetfiles.com/post/51073362707Wed, 22 May 2013 11:25:32 -0400netflixvideomarketingcommercialwatchrrrrenee Last night, we attended a tasting event featuring the new menu coming soon to Stefan&#8217;s at LA...http://thetfiles.com/post/51009667679http://thetfiles.com/post/51009667679Tue, 21 May 2013 16:05:23 -0400topcheffood trendsyumstefan richterkristincjones<img src="http://24.media.tumblr.com/8a1ac5047e3774423b188b787949b420/tumblr_mn5qtrvyZg1qfg794o1_500.png"/><br/><br/><p><strong>FILED UNDER: Name dem puppies!</strong></p> <p>Mariah’s at it again. Last night Ms. Carey snapped a pic of her little girl showing off one of their new litter of pups and asked the public to help her “name dem puppies.” And the new trending hashtag is bringing in a flood of responses from Shrek to Prince E Charming and Cinderella. What would you name them? </p>http://thetfiles.com/post/50997502323http://thetfiles.com/post/50997502323Tue, 21 May 2013 12:51:27 -0400mariah careynamedempuppiesshrekprince e charmingnick cannoncinderellaamerican idolpuppieskidskhastoo<iframe src="http://player.vimeo.com/video/66602115" width="400" height="225" frameborder="0"></iframe><br/><br/><p><strong>FILED UNDER: Flickr</strong></p> <p>Welcome to the new Flickr! Yahoo has revamped the site, live since yesterday. This video by Gizmodo leads you through the new features, which includes a free terabyte of storage for everyone and extremely high resolution photo uploads.</p>http://thetfiles.com/post/50990267334http://thetfiles.com/post/50990267334Tue, 21 May 2013 10:29:56 -0400flickryahoogizmodointernet trendsphotographyrrrrenee<iframe width="400" height="225" src="http://www.youtube.com/embed/LfoN5MvpH2o?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>FILED UNDER: Hood By Air</p> <p>One of our favorite street wear lines <a href="http://rsvpgallery.com/index.php?family=Hood+By+Air" target="_blank">Hood By Air</a> just put out this amazing morph video. We’re not the biggest fans of the line, but this great presentation makes us like it a bit more. It’s got a dark but classic feel to the video that we can’t get enough of. </p>http://thetfiles.com/post/50677885854http://thetfiles.com/post/50677885854Fri, 17 May 2013 17:42:25 -0400Hood By Airstreet wearFashionstylewilsonsays<img src="http://25.media.tumblr.com/091aaddf25665e75d764ca205ec128e2/tumblr_mmyhj3eRPK1qfg794o1_400.jpg"/><br/><br/><p>Filed Under: Ooo the Irony…</p> <p>The same night as the premiere of Sofia Coppola’s new film <em>The Bling Ring,</em> about a group of teenagers robbing Hollywood homes, $1 million worth of Chopard jewels were stolen from a hotel room in Cannes. The  police report states the thieves ripped the safe where the stones were being stored from the wall and left with all the goods. While we aren’t sure Chopard agrees, we think it is a great PR stunt!</p>http://thetfiles.com/post/50666248559http://thetfiles.com/post/50666248559Fri, 17 May 2013 14:47:27 -0400the bling ringsofia coppolacanneschopardEmma Watsonemrosess<img src="http://25.media.tumblr.com/aa6df5e2ac78e6cbf92726299723431a/tumblr_mmwr8sJ6BV1qfg794o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/cdda28dbbaff527dbdb84634a1257683/tumblr_mmwr8sJ6BV1qfg794o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/9efbab50ff6c78211bd51e4c4ff78c44/tumblr_mmwr8sJ6BV1qfg794o3_500.jpg"/><br/> <br/><p><strong>FILED UNDER: Maslin & Co Beach Towels</strong></p> <p>Upon first glance, these pieces look like regular animal skin floor rugs, but turns out they’re made for lounging on the sand! Beach towels just got a lot more fierce with Maslin & Co’s 100% cotton, hide-shaped extra large towels, currently available on <a href="http://needsupply.com/zebra-towel-in-grey.html" target="_blank">Need Supply</a>.</p>http://thetfiles.com/post/50597033083http://thetfiles.com/post/50597033083Thu, 16 May 2013 16:22:04 -0400maslin & cobeach towelsbeachsummeranimal printzeba printjaguar printdesign trendsstylewantneed supplyrrrrenee<img src="http://24.media.tumblr.com/e637f9fe0f8b81e45e14abdec0c28206/tumblr_mmwoxmMBsV1qfg794o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/cf46b1834990583b856c4fbf7626a968/tumblr_mmwoxmMBsV1qfg794o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/12b2209a200bed7a6071b53ebaea8035/tumblr_mmwoxmMBsV1qfg794o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/9f514daa8c2a27ae1a1223235848320a/tumblr_mmwoxmMBsV1qfg794o4_500.jpg"/><br/> <br/><p><strong>FILED UNDER: Upside Down Fashion</strong></p> <p>We got dizzy just looking at photos of this new fashion boutique in Warsaw, Poland that features an entire living room <em>on the ceiling</em>. It does seem appropriate for the brand Risk, who’s <a href="http://riskmadeinwarsaw.com/browse" target="_blank">Made in Warsaw</a> collection can be worn inside-out or back-to-front. That’s some gravity-defying design for sure.</p>http://thetfiles.com/post/50593714129http://thetfiles.com/post/50593714129Thu, 16 May 2013 15:32:10 -0400riskmade in warsawpolanddesignfashionboutiquekhastoo<iframe width="400" height="300" src="http://www.youtube.com/embed/iMJkNgLxvng?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Filed Under: Pocket Grater!</p> <p>I have never been to Brazil, but I am already in love with cheese shop Bon Vivant for their ingenious business cards. Doubling as both a reminder of a cheese haven and a portable cheese grater, Bon Vivant has solved all my parmesan woes! And don’t you worry your little finger tips, the grater/business card comes with a protective sleeve! </p> <p></p>http://thetfiles.com/post/50589851233http://thetfiles.com/post/50589851233Thu, 16 May 2013 14:28:18 -0400bon vivantcheese shopbusiness cardsdesign trendsemrosess<iframe width="400" height="300" src="http://www.youtube.com/embed/xmpYnxlEh0c?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>FILED UNDER: This is Water</strong></p> <p>You may already know of late writer David Foster Wallace’s commencement address to the 2005 graduating class of Kenyon College, but this new viral video puts a visual to an abridged version of his speech about life and education.</p>http://thetfiles.com/post/50589679637http://thetfiles.com/post/50589679637Thu, 16 May 2013 14:25:14 -0400david foster wallacethis is wateryoutube trendsvideowatchkenyon collegeviralwritergraduationcommencementrrrrenee<iframe src="http://player.vimeo.com/video/59956498" width="400" height="225" frameborder="0"></iframe><br/><br/><p><strong>FILED UNDER: Ultraviolet</strong></p> <p>Possibly the hippest restaurant on the planet? Ultraviolet in Shanghai not only serves up top quality cuisine using advanced technology, but diners who enter the 10-seat-only restaurant are subject to a full multi-sensory experience, from 56 speakers to wind turbines and visual and smell projectors. Check out this cool video of how the kitchen works. We can’t wait to visit and experience!</p>http://thetfiles.com/post/50588113523http://thetfiles.com/post/50588113523Thu, 16 May 2013 13:56:41 -0400shanghaifood trendsgastronomyultravioletultraviolet restaurantuv restaurantculinary trendsfine diningmolecular gastronomykhastoo<img src="http://25.media.tumblr.com/a9f84a7f1b1164bc0c3b662f6a884581/tumblr_mmuz70P3hS1qfg794o1_500.png"/><br/><br/><p><strong>FILED UNDER: Diddy For Downton?</strong></p> <p>Is this for real? If so, we can’t WAIT to watch. Diddy, a.k.a. Sean Coombs, just announced on his Twitter that he will be a series regular on the TV show Downton Abbey. Are the Crawley’s about to get a major hip hop facelift? Either his account has been hacked or we’ll be seeing him in Yorkshire sooner than anyone expected!</p>http://thetfiles.com/post/50520730482http://thetfiles.com/post/50520730482Wed, 15 May 2013 17:18:36 -0400p. diddydiddysean combsdownton abbeyyorkshirecrawley sisterspuff daddykhastoo<iframe width="400" height="225" src="http://www.youtube.com/embed/2sP1DqyagXE?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>FILED UNDER: Say the Same Thing</strong></p> <p>OK Go thought up this game while playing on tour, but are now sharing Say the Same Thing with anyone who wants to play too. Basically, two players say random words at the same time, and then say the word that connects the two ideas at the same time again. This goes on until the two say the same word, and happiness ensues. The hilarious promo video explains everything and is enough to get us itching to play (though playing with the actual band members would probably be more fun).</p>http://thetfiles.com/post/50503167724http://thetfiles.com/post/50503167724Wed, 15 May 2013 12:36:40 -0400ok gomusic trendsappstech trendsgame trendsmobile gamesgamessay the same thingrrrrenee<iframe width="400" height="225" src="http://www.youtube.com/embed/IgMZGMBE-PE?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>FILED UNDER: Your Own Fashion Film</strong></p> <p>Y-3 and Adidas want you to make your own fashion film. Their new campaign for Spring/Summer 2013 involved an interactive customizable video component that you can share with friends on social media. So start playing with colors and sound on their site and get inspired by these cool Y-3 designs.</p>http://thetfiles.com/post/50453462956http://thetfiles.com/post/50453462956Tue, 14 May 2013 19:21:01 -0400y-3adidasyohji yamamotoyoutubeinteractivecustomfashion filmfashionsportssports appareladvertising campaignmarketing trendskhastoo<img src="http://25.media.tumblr.com/e2d733253c5e66039aa8f30484e91a76/tumblr_mmt9szCtdR1qfg794o1_400.png"/><br/> <br/><img src="http://25.media.tumblr.com/12ba759045c55bd8ea454dd75e4f1b15/tumblr_mmt9szCtdR1qfg794o3_500.png"/><br/> <br/><p><strong>FILED UNDER: Catching Fire</strong></p> <p>Although we have many many months to go until the actual movie release (November 22, 2013) we’re getting super excited over the new posters that have been spreading like fire throughout the internet today! </p>http://thetfiles.com/post/50452856884http://thetfiles.com/post/50452856884Tue, 14 May 2013 19:12:35 -0400hunger gameskanisscatching firejesstheginge<img src="http://25.media.tumblr.com/4e9356fc1bb56244c1932cb5121f6b05/tumblr_mmsx14hX2f1qfg794o1_400.png"/><br/><br/><p><strong>FILED UNDER: Food Truck Internet</strong></p> <p>Starting this week, New Yorkers will be able to get free wi-fi when they visit their local food truck. 30 food trucks, including empanadas truck Nuchas and the coffee makers Mudtruck, have partnered with Karma’s 4G mobile hotspots to give 100 MB of free data access to anyone in their vicinity. If you like the foodtruck’s page on Facebook you’ll get an additional 25MB. You can also choose to buy an added 1GB of data that never expires for only $14. We hope this trend will spread across the country so we can watch some youtube while we’re waiting for our carne asadas at the taco truck. Free wi-fi and food truck grub is unbeatable!</p>http://thetfiles.com/post/50433459282http://thetfiles.com/post/50433459282Tue, 14 May 2013 14:36:40 -0400mvno karmawi-fiwififree wififood trucknuchasmudtruckfrites 'n' meatsandy's italian icesmadison square eats4g hotspotmobile hotspotkarma wi-finew yorkfoodtech trendskhastoo