FILED UNDER: The EDM Corporation
Is Electronic Dance Music going corporate? Fox entertainment has just recently announced plans to make a movie about Diplo, the incredibly popular DJ and producer whose label Mad Decent includes artists like Baauer of the Harlem Shake. Similarly, Robert Sillerman, the man who revolutionized the live concert industry with what we now know as Live Nation, just recently announced his new company SFX Entertainment will be spending $1 billion dollars on acquisitions and promotions of DJ music stores and electronic dance festivals. XBox is looking to bring in electronic music on their consoles and famous DJs like Avicii are modeling for the likes of Ralph Lauren. Is this the beginning of an inflated trance bubble or are we just seeing mainstream get capitalized? Let’s all take a ride out to the desert this weekend and find out.