Filed Under: Levi’s Waste<Less
As part of Levi’s sustainable initiative, the jean company is transforming one man’s garbage into another man’s treasure. The Spring 2013 collection will use recycled plastic bottles and food trays to make 400,000 pairs of jeans and trucker jackets. Over 3.5 million brown beer bottles, green soda bottles, clear water bottles and black food trays will crushed into polyester fiber and blended with cotton yarn to create the fabric. The waste products add a distinctive green and brown hint to the clothing, but do not compromise the comfort and quality expected of the denim brand. Levi’s hopes the collection will inspire people to recycle and give added value to waste.