Filed Under: Target’s Falling For You
Target’s mini-series Falling for You is putting a whole new spin on the idea of product placement in completely Target-styled and shoppable 3-minute episodes. The show, which revolves around employees of fictional Target headquarters, stars television sweetheart Kristen Bell and is directed by Phil Abraham of Mad Men. As the episodes play, featured items appear next to the video, and viewers can tag their favorites to be purchased or shared afterwards. Everything from outfits to furniture can be snapped up, so the coveted items onscreen can be at your doorstep in a few days. Falling for You is a smart, shoppable story that blurs the lines between film, advertisement, lookbook, webisode, and e-retail.