L’Oréal is launching the first female-focused app to be on Xbox. The Next Level will be a one-stop resource and guide for all things style, beauty, and entertainment. Designed by BrightLine, The Next Level has partnerships with Lucky Magazine and Makeup.com to provide content; the app will be constantly evolving and updated. The app is a customized experience with advice from fashion experts in the form of a large library of video tutorials, articles, and fashion tips—you can even get weather-based beauty recommendations! Users also create their own content by sharing their own beauty tricks and product opinions, earning style credits the more time they spend on the app and the more friends they invite. Browsing beauty products and making shopping lists is every girl’s favorite pastime, and L’Oréal’s The Next Level puts all things style and beauty-related in a fun app while seamlessly integrating the brand.

(Source: pymnts.com)