Filed Under: Starbucks Tackles the Shipping Container Trend

For a while now we’ve had fun watching companies incorporate the shipping container trend into their marketing and publicity campaigns.  The trend started as a way to up-cycle these metal boxes as many of them are only being used once and then discarded.  The latest to jump on board is Starbucks.  On December 13th they opened a store in Tukwila, Washington built with four recycled shipping containers.  This new drive-through location is the first of it’s kind and is extremely eco-friendly (ask them about their rainwater harvesting).  The hope is to place these portable stores in underdeveloped city locations - for example a vacant lot.  As the city becomes gentrified and land is more valuable, Starbucks will easily be able to up and move these portable stores to a new destination.