Filed Under: Well Branded
Scion Automotive has always done a great job of integrating themselves into the influencer scene in America by helping support (financially and creatively) the music scene. They recently created Scion AV where they host all the videos, music and magazines they produce and are even on their way to creating a music label. The support and relationships they have built with young influential consumers is not something they can quantify publicly but is felt strongly by young consumers in the music scene who count themselves Scion brand fans.
Most recently they put out a video series following DJ/Producer Prince Paul across the country in a Scion car (duh) talking to different music scenes. In the above video they talk to LA local legends A Club Called Rhonda, which has arguably the best party in all of the entire country. Scion understands that in order to engage today’s young consumers you have to offer them something of a real value, and not something splattered with advertising. We tip our hats to Scion.